Was ist Online Reputation Management?
Online Reputation Management (ORM) encompasses all measures aimed at positively shaping and protecting a company's public image on the internet.
Why is ORM important?
Building trust
93% of consumers read online reviews before making a purchase decision.
Increasing revenue
Companies with positive online reputation achieve up to 31% more revenue.
Attracting talent
Potential employees also research employers online.
Die 5 Säulen des ORM
1. Monitoring
Keep track of what's being said about your company:
- Set up Google Alerts
- Monitor social media
- Check review platforms
2. Review management
Actively collect and manage reviews:
- Ask satisfied customers for reviews
- Respond to all reviews
- Handle negative reviews professionally
3. Content strategy
Create and distribute positive content:
- Blog-Artikel
- Pressemitteilungen
- Social Media Posts
4. SEO optimization
Push positive content up in search results:
- Keyword optimization
- Backlink building
- Technical SEO
5. Crisis management
Be prepared for negative events:
- Krisenplan erstellen
- React quickly and transparently
- Learn from mistakes
Conclusion
Online Reputation Management is not a one-time project, but a continuous process. Invest in your digital reputation – it pays off.
